You’ve finally done what you always said that you were going to do; you’ve written a relationship book. You’re pleased with how it came out but the sales aren’t going as you’d hoped they would.

Here are some tips for marketing books on relationships that your new book might benefit from:

• Start a blog of daily "keys to a happy relationship" tips. People will come back again and again to get this information. Direct them to your book for more in-depth relationship help.
• Hold a joint conference with a relationship expert. A weekend retreat for couples that combines couples’ counseling with relaxing readings from your book will appeal to people and help you sell copies.
• Include your partner in the photo for the book jacket. Readers want to see that you took your own advice and it worked.
• Market it to men as a great gift for the woman in their lives. Men never know what to get their sweethearts so they’re open to this suggestion.

The underlying foundation to marketing a relationship book is to target an audience interested in relationships and find a way to convince them that you know what you’re talking about. Hopefully the book will speak for itself but boosting your marketability doesn’t ever hurt.

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