Promotional bags are a great way to market your business.  Not only does the recipient get something that they can use and appreciate, but they also will be advertising for your company anytime they use their bag.  This is a great form of marketing that really works for both of you.

Here are 5 creative ideas for how you can use promotional bags in your marketing strategy.

1. Give promotional bags as corporate gifts.  This serves three purposes: makes your employees feel appreciated, reinforces their pride in their company, and markets the company every time they use their bags.
2. Give promotional bags away at conferences or other industry events.  A doctor I know comes home from every conference or industry event with tons of freebies: promotional items such as water bottles, T-shirts, and mugs.  Bags are a great candidate for these kinds of things, because who wouldn’t love to get a free backpack or tote bag?
3. Donate promotional bags as door prizes at an event.  Any event offering door prizes, even a community or special interest event, can be thought of as a marketing opportunity if it appeals to members of your primary or secondary market.
4. Provide "green" (reusable) shopping bags in your store.  Some stores, such as organic markets, are already doing this: Customers get large tote bags printed with the company’s name and logo, either free or for a nominal price, which they can reuse during future shopping trips.
5. Make a "care package" for long-term or regular clients.  Some companies offer small tokens of their appreciation for clients or customers who have stayed with the company for an extended period of time.  A care package — perhaps a tote bag containing several other promotional items — would be a great way to show your appreciation for long-standing loyalty.

There are many ways you can market your company using promotional items such as promotional bags.  Hopefully these ideas will be enough to get you started!

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